People are scared, of the Void, of the war. You know how it goes. If you can't target the people who are really to blame, they target the next best thing. [And Shardbearers are so present and so deeply encroached in changing this world, a visible representation of power and of the courts too.]

The gods are interconnected in the world. They're picking sides, and everyone else is too. Target the gods you don't like and their shrines. People feel powerless to do much else.